[Workbook] Social Listening Step-By-Step in 90 Minutes

Your target audience is talking about your brand online 24/7. But their conversations aren’t just about your brand. They’re also discussing your industry as a whole. Are you listening to what they’re saying?

Social listening harnesses the full power of social media by monitoring and analyzing conversations happening around your brand, even when you aren’t tagged or mentioned.

But you might be asking yourself, “Where do I start?” This workbook will answer that. Sprout Social partnered with Brooke Sellas, Founder and CEO of B Squared Media and author of the new book Conversations that Connect: How to connect, converse, and convert through social media listening and social-led customer care, to support you at each step.

When you create your first listening exercise, you’ll answer questions like:

• What do people like or dislike about our brand or products?
• Which discussions and hashtags are trending in our industry?
• Why is our competitor performing well or poorly?
• How is our latest campaign resonating?

Give yourself 90 minutes to complete this social listening guide. By the end, you will have completed your listening query and be on your way to improving your content strategy, iterating on new product designs, outpacing your competition and building more impactful future campaigns.